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If you are an emerging company with the next great item, at times you need an angel on your side. A study by the University of New Hampshire's Center for Venture Research showed that "angel investors" - high-net-worth folks prepared to invest in entrepreneurial firms at an early stage - shelled out far more than $18 billion into early-stage organizations last year alone, compared to $304 million by venture capitalists. Discovering an angel investor, nonetheless, is not an effortless task. Safer Smokes Inc. is one particular firm that understands the challenge of attracting the proper investors. This development-stage firm is tapping the smoking cessation industry with a special tobacco-free, nicotine-free of charge smoke named Bravo, which has the appearance of a conventional cigarette and burns like tobacco, but is actually produced from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit gradually," stated Puzant C. Torigian, chief executive officer of Safer Smokes. For organizations like Safer Smokes, it could be too soon to strategy big venture capital firms, but time to move beyond networking with household and buddies. Angel investors to the rescue. "The challenge for raising capital in today's market place is in harnessing the courage and vision of the angel to see by means of to the genuine investment chance," stated Torigian. So how do organizations like Safer Smokes attract their angel? Most angel investors prefer organizations that are likely to show positive money flow within their initial 18 months, so having these kinds of statistics about your industry can be an incentive.
 * Have a clear-cut target market for your item or service. For instance, Safer Smokes is targeting the smoking cessation marketplace, which has sales approaching $ten billion per year, up from $6 billion just three years ago.
 * Match the enterprise program objectives to the angel's risk tolerance. Investors want to know the item or service will be unique and well-cultivated. Safer Smokes has a patented remedy that organization officials say will "impact the landscape of the well being care industry." idea angels com