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If you're an emerging organization with the next great item, often you want an angel on your side. A study by the University of New Hampshire's Center for Venture Study showed that "angel investors" - high-net-worth people prepared to invest in entrepreneurial businesses at an early stage - shelled out more than $18 billion into early-stage firms final year alone, compared to $304 million by venture capitalists. Discovering an angel investor, nonetheless, is not an straightforward process. Safer Smokes Inc. is one particular company that understands the challenge of attracting the right investors. This development-stage company is tapping the smoking cessation market place with a distinctive tobacco-totally free, nicotine-free smoke called Bravo, which has the appearance of a classic cigarette and burns like tobacco, but is in fact created from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit gradually," stated Puzant C. Torigian, chief executive officer of Safer Smokes. For companies like Safer Smokes, it may possibly be also soon to approach large venture capital firms, yet time to move beyond networking with family members and friends. Angel investors to the rescue. "The challenge for raising capital in today's market place is in harnessing the courage and vision of the angel to see by means of to the actual investment opportunity," mentioned Torigian. So how do organizations like Safer Smokes attract their angel? Most angel investors favor businesses that are most likely to show positive cash flow inside their 1st 18 months, so getting these kinds of statistics about your marketplace can be an incentive.
 * Have a clear-cut target market place for your product or service. For example, Safer Smokes is targeting the smoking cessation market, which has sales approaching $10 billion per year, up from $6 billion just three years ago.
 * Match the company plan objectives to the angel's danger tolerance. Investors want to know the item or service will be unique and nicely-cultivated. Safer Smokes has a patented answer that company officials say will "impact the landscape of the well being care market." ideangels