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If you're an emerging firm with the subsequent fantastic product, sometimes you require an angel on your side. A study by the University of New Hampshire's Center for Venture Investigation showed that "angel investors" - high-net-worth individuals willing to invest in entrepreneurial firms at an early stage - shelled out a lot more than $18 billion into early-stage organizations last year alone, compared to $304 million by venture capitalists. Locating an angel investor, even so, is not an effortless job. Safer Smokes Inc. is 1 firm that understands the challenge of attracting the correct investors. This improvement-stage business is tapping the smoking cessation industry with a exclusive tobacco-totally free, nicotine-cost-free smoke known as Bravo, which has the look of a conventional cigarette and burns like tobacco, but is truly created from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit steadily," stated Puzant C. Torigian, chief executive officer of Safer Smokes. For firms like Safer Smokes, it may be also soon to strategy large venture capital firms, yet time to move beyond networking with family members and friends. Angel investors to the rescue. "The challenge for raising capital in today's market place is in harnessing the courage and vision of the angel to see via to the actual investment chance," stated Torigian. So how do organizations like Safer Smokes attract their angel? Most angel investors prefer businesses that are most likely to show positive cash flow inside their initial 18 months, so having these kinds of statistics about your market can be an incentive.
 * Have a clear-cut target market place for your product or service. For example, Safer Smokes is targeting the smoking cessation marketplace, which has sales approaching $ten billion per year, up from $6 billion just three years ago.
 * Match the organization program objectives to the angel's threat tolerance. Investors want to know the product or service will be unique and properly-cultivated. Safer Smokes has a patented remedy that firm officials say will "influence the landscape of the health care industry." company formation