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If you are an emerging business with the next wonderful item, at times you want an angel on your side. A study by the University of New Hampshire's Center for Venture Investigation showed that "angel investors" - high-net-worth men and women prepared to invest in entrepreneurial businesses at an early stage - shelled out a lot more than $18 billion into early-stage firms final year alone, compared to $304 million by venture capitalists. Discovering an angel investor, nevertheless, is not an easy job. Safer Smokes Inc. is one particular company that understands the challenge of attracting the proper investors. This development-stage organization is tapping the smoking cessation market place with a distinctive tobacco-free of charge, nicotine-cost-free smoke named Bravo, which has the appearance of a standard cigarette and burns like tobacco, but is really produced from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit gradually," said Puzant C. Torigian, chief executive officer of Safer Smokes. For businesses like Safer Smokes, it might be also soon to method huge venture capital firms, however time to move beyond networking with household and friends. Angel investors to the rescue. "The challenge for raising capital in today's industry is in harnessing the courage and vision of the angel to see by means of to the genuine investment chance," mentioned Torigian. So how do organizations like Safer Smokes attract their angel? Most angel investors favor organizations that are most likely to show positive money flow within their 1st 18 months, so getting these types of statistics about your industry can be an incentive.
 * Have a clear-cut target marketplace for your item or service. For example, Safer Smokes is targeting the smoking cessation marketplace, which has sales approaching $10 billion per year, up from $6 billion just three years ago.
 * Match the business strategy objectives to the angel's threat tolerance. Investors want to know the product or service will be special and nicely-cultivated. Safer Smokes has a patented solution that organization officials say will "influence the landscape of the wellness care industry." company formation