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If you're an emerging business with the subsequent excellent product, often you require an angel on your side. A study by the University of New Hampshire's Center for Venture Analysis showed that "angel investors" - high-net-worth people prepared to invest in entrepreneurial firms at an early stage - shelled out far more than $18 billion into early-stage firms last year alone, compared to $304 million by venture capitalists. Locating an angel investor, even so, is not an effortless activity. Safer Smokes Inc. is one company that understands the challenge of attracting the correct investors. This improvement-stage business is tapping the smoking cessation market place with a unique tobacco-totally free, nicotine-free smoke referred to as Bravo, which has the look of a classic cigarette and burns like tobacco, but is actually produced from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit steadily," said Puzant C. Torigian, chief executive officer of Safer Smokes. For companies like Safer Smokes, it could be also soon to approach significant venture capital firms, however time to move beyond networking with family and close friends. Angel investors to the rescue. "The challenge for raising capital in today's marketplace is in harnessing the courage and vision of the angel to see by way of to the actual investment chance," said Torigian. So how do firms like Safer Smokes attract their angel? Most angel investors prefer firms that are likely to show positive money flow within their initial 18 months, so getting these types of statistics about your market can be an incentive.
 * Have a clear-cut target market for your item or service. For instance, Safer Smokes is targeting the smoking cessation market place, which has sales approaching $10 billion per year, up from $6 billion just three years ago.
 * Match the enterprise strategy objectives to the angel's risk tolerance. Investors want to know the product or service will be special and well-cultivated. Safer Smokes has a patented resolution that firm officials say will "have an effect on the landscape of the health care business." setting up a business