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If you're an emerging company with the subsequent great item, at times you need an angel on your side. A study by the University of New Hampshire's Center for Venture Study showed that "angel investors" - high-net-worth men and women willing to invest in entrepreneurial businesses at an early stage - shelled out much more than $18 billion into early-stage businesses final year alone, compared to $304 million by venture capitalists. Locating an angel investor, nevertheless, is not an simple task. Safer Smokes Inc. is one business that understands the challenge of attracting the appropriate investors. This improvement-stage firm is tapping the smoking cessation market place with a special tobacco-free of charge, nicotine-free smoke referred to as Bravo, which has the appearance of a traditional cigarette and burns like tobacco, but is truly made from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit gradually," said Puzant C. Torigian, chief executive officer of Safer Smokes. For businesses like Safer Smokes, it could be also soon to strategy big venture capital firms, but time to move beyond networking with family and buddies. Angel investors to the rescue. "The challenge for raising capital in today's marketplace is in harnessing the courage and vision of the angel to see by way of to the genuine investment chance," said Torigian. So how do businesses like Safer Smokes attract their angel? Most angel investors favor businesses that are likely to show positive money flow inside their first 18 months, so getting these sorts of statistics about your market can be an incentive.
 * Have a clear-cut target market place for your product or service. For example, Safer Smokes is targeting the smoking cessation marketplace, which has sales approaching $ten billion per year, up from $6 billion just 3 years ago.
 * Match the enterprise strategy objectives to the angel's risk tolerance. Investors want to know the product or service will be unique and well-cultivated. Safer Smokes has a patented solution that business officials say will "impact the landscape of the wellness care business." company formation