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If you're an emerging business with the subsequent fantastic product, occasionally you need an angel on your side. A study by the University of New Hampshire's Center for Venture Investigation showed that "angel investors" - high-net-worth folks willing to invest in entrepreneurial companies at an early stage - shelled out a lot more than $18 billion into early-stage companies final year alone, compared to $304 million by venture capitalists. Discovering an angel investor, however, is not an easy job. Safer Smokes Inc. is one particular firm that understands the challenge of attracting the correct investors. This improvement-stage business is tapping the smoking cessation market place with a unique tobacco-free, nicotine-totally free smoke known as Bravo, which has the appearance of a conventional cigarette and burns like tobacco, but is really made from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit progressively," mentioned Puzant C. Torigian, chief executive officer of Safer Smokes. For organizations like Safer Smokes, it might be too soon to method significant venture capital firms, however time to move beyond networking with loved ones and buddies. Angel investors to the rescue. "The challenge for raising capital in today's market place is in harnessing the courage and vision of the angel to see by way of to the actual investment chance," said Torigian. So how do businesses like Safer Smokes attract their angel? Most angel investors prefer firms that are most likely to show positive money flow inside their first 18 months, so getting these types of statistics about your market place can be an incentive.
 * Have a clear-cut target market place for your item or service. For instance, Safer Smokes is targeting the smoking cessation market, which has sales approaching $10 billion per year, up from $6 billion just three years ago.
 * Match the company program objectives to the angel's risk tolerance. Investors want to know the item or service will be distinctive and properly-cultivated. Safer Smokes has a patented resolution that firm officials say will "have an effect on the landscape of the well being care industry." idea angels